What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Examples

Max unveils AR-enhanced murals to promote season 3 of "Warrior"

Jul 11

Jul 11 Max unveils AR-enhanced murals to promote season 3 of "Warrior"

Premier League Celebrates Summer Series with AR Experience

Jul 10

Jul 10 Premier League Celebrates Summer Series with AR Experience

DoorDash uses Wordle of the day for discount code

Jul 7

Jul 7 DoorDash uses Wordle of the day for discount code

Gap x Barbie use AR to virtually take over Times Square

Jul 6

Jul 6 Gap x Barbie use AR to virtually take over Times Square

Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

Jul 3

Jul 3 Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

Jeremy Lockhorn

Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program

Jul 3

Jul 3 Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program

Virgin Voyages uses AI to personalize pitches delivered by JLO herself

Jun 28

Jun 28 Virgin Voyages uses AI to personalize pitches delivered by JLO herself

Chick-fil-A launches mobile game, supports with TV ad

Jun 28

Jun 28 Chick-fil-A launches mobile game, supports with TV ad

Circle K pilots new Rewarded AR ads in Pokémon Go

Jun 23

Jun 23 Circle K pilots new Rewarded AR ads in Pokémon Go

L'Oreal previews upcoming beauty tech

Jun 23

Jun 23 L'Oreal previews upcoming beauty tech

Examples, Tech News

Radio station gets part-time AI DJ based on its midday host

Jun 18

Jun 18 Radio station gets part-time AI DJ based on its midday host

Ikea's "Billie" chatbot handles nearly half of call center interactions

Jun 16

Jun 16 Ikea's "Billie" chatbot handles nearly half of call center interactions

J.Crew Launches New App and Virtual Store

Jun 15

Jun 15 J.Crew Launches New App and Virtual Store

LVMH teaming up with Epic Games for customer experiences

Jun 15

Jun 15 LVMH teaming up with Epic Games for customer experiences

Puma expands its web3 shopping experience

Jun 14

Jun 14 Puma expands its web3 shopping experience

White Castle tests AI bots at drive-thru

Jun 14

Jun 14 White Castle tests AI bots at drive-thru

The Girl Scouts use AI to drive 40% reduction in CPA

Jun 6

Jun 6 The Girl Scouts use AI to drive 40% reduction in CPA

Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging

May 30

May 30 Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging

WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising

May 29

May 29 WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising

Examples, Tech News

ESPN Releases AR Mini Games to Enhance Its Digital Hockey Show

May 26

May 26 ESPN Releases AR Mini Games to Enhance Its Digital Hockey Show