A compendium of recent emerging media examples

Featured
AI Got a Promotion: How U.S. Bank Let Tech Shape Its Latest Campaign
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Lowe’s Just Gave Its Associates AI Superpowers
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Perks, Promos, and Pro Users: Perplexity’s Take on Search Monetization
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UBS Gives Its Analysts an AI Clone—Accent (Almost) Included
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TikTok Gives Merchants a Smart Sidekick
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Eurovision, Dragons, and Red Bull: AR Filters Get a May Makeover
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R/GA tests new Google AI models for Moncler
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A Voice from the Past, Powered by AI, Drives Stellantis’ Patriotic Push
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Coke’s AI Agent Dishes Out 828,000 Coupons—Hold the Human
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Klarna's CEO Didn't Show Up—But His AI Twin Did
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Newman’s Own Hits Fast-Forward With GenAI
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When the Pope in a Puffer Jacket Sings, You Might Learn Something
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When Shopping Bots Take the Wheel, Walmart Wants a Front Seat
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Shop 'Til Your Avatar Drops: Roblox Ties Real-World Retail into Virtual Play
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Fizzion Statement: Coca-Cola’s AI Makes Sure the Logo Stays in Line
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From Copilots to Colleagues: Agentic AI Gets Down to Business
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Bye-Bye Billable Hours? Sorrell Bets Big on Output in the Age of AI
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Lowe’s Launches AI Sidekick for Store Associates
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From Runway to Render: How Zalando’s AI Models Are Redefining Fashion Marketing
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If This, Then Brand: Landor’s AI Playbook for the Future
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Built for Bots: Inside the First Agentic-First Agency
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Welch’s Uses AI to Freshen Up Lunchbox Notes
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Ammunition Fires Up Venture Studio for Startups and Agencies
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Chipotle Gets Spicy in the Metaverse for Cinco de Mayo
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Microsoft used GenAI for a new ad, and no one noticed
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More marketers put content - and quality control - in the hands of AI
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L’Oréal’s Gen AI Lab Speeds Up Beauty Content
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All Aboard the Time Machine: AR Gets on the Bus in Beijing
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When AI Curates the Buy: Butler/Till’s Shortcut to Smarter PMPs
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From “Good Dog” to “VIPP”: How PetSmart’s AI Loyalty Strategy Fetches Results
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