A compendium of recent emerging media examples

Featured
Starburst embraces GenAI to extend "different every time" campaign
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A Challenger Laundry Brand Used AI to Create Ads
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Walmart pilots virtual commerce with Roblox
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Estée Lauder leans into AI for both ads and product development
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Coke SoundZ generates on-brand music with AI
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Best Buy launches Vision Pro app
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Red Lobster launches "Cheddar Bay-I" - 30 AI generated songs inspired by fans
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Christian Dior sees strong results from virtual try-on campaign
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Toyota promotes Grand Highlander with AI-powered ads
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Cartier launches virtual try on via Snap AR
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Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox
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Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR
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Nike returns to Fortnite for Airphoria Vol 2
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AdAge Top 5 AI roundup
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Oreo Aligns With March Madness To Offer A Sweet Score
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eBay is experimenting with generative AI for ad personalization
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MLB's Home Run Derby VR launches on the Meta Quest Store
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Walmart unveils ‘Store of the Future’ shopping experience
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Four brands and four different strategies for gaming activations
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Dentsu launches post-cookie solution
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NBCU partners with Trade Desk to make Olympic inventory biddable
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Media.Monks launches Persona.Flow
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JBL adds to Roblox activation
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Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors
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Diageo planning Apple Vision Pro experience for Don Julio tequila
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VML and WA lottery help players dream big with AI
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The brand opportunity in Roblox hair is heating up
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Sephora launches "Sephora Universe"
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Lady Gaga To Headline Metaverse Music Festival In Fortnite
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Coca-Cola "foodmarks" features augmented reality
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