Newman’s Own Hits Fast-Forward With GenAI
Newman’s Own, the CPG brand best known for giving 100% of its profits to help children, is proving that doing good doesn’t mean moving slow. The 50-person team is leveraging Microsoft 365 Copilot to speed up daily tasks across departments — from slashing legal research time to supercharging content generation. According to the company, the marketing crew now produces three times more campaigns a month, while research that once took two people two days can now be wrapped up in two hours.
On the legal front, Chief Legal Officer Jennifer Millones, who typically flies solo, now has an always-on AI sidekick for answering questions and locating citations. Meanwhile, logistics staff who used to lose half a day reading trade reports are now scanning AI-generated summaries in under 30 minutes. The company’s social media lead even credits GenAI with helping her overcome creative ruts, replacing writer’s block with brainstorming bots.
All of this isn't just about cutting costs — it’s about widening impact. With more time and efficiency, Newman’s Own can redirect additional profits to its foundation, helping more kids. Or, as CEO David Best puts it, “Nothing could be better.” For a lean team, GenAI is less about tech hype and more about tangible results that punch above their weight.
Read more at PYMNTS.
