What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged CPG

May 3

May 3 A Challenger Laundry Brand Used AI to Create Ads

Apr 23

Apr 23 Coke SoundZ generates on-brand music with AI

Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Apr 8

Apr 8 Coca-Cola teams with Marvel for "Heroes" on-pack promotion featuring AR

Oreo Aligns With March Madness To Offer A Sweet Score

Apr 3

Apr 3 Oreo Aligns With March Madness To Offer A Sweet Score

Coca-Cola "foodmarks" features augmented reality

Feb 16

Feb 16 Coca-Cola "foodmarks" features augmented reality

Pepsi Sphere takeover

Feb 13

Feb 13 Pepsi Sphere takeover

CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

Feb 13

Feb 13 CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

Super Bowl advertisers lean into AR extensions

Feb 8

Feb 8 Super Bowl advertisers lean into AR extensions

Snickers taps Blippar for Super Bowl AR experience

Jan 28

Jan 28 Snickers taps Blippar for Super Bowl AR experience

Avocados From Mexico skips Super Bowl ad in favor of AI stunt

Jan 26

Jan 26 Avocados From Mexico skips Super Bowl ad in favor of AI stunt

AdAge Ranks 2023's best Web3 moments

Dec 18

Dec 18 AdAge Ranks 2023's best Web3 moments

Examples, Tech News

Mtn Dew rewards Twitch streamers featuring its products

Dec 1

Dec 1 Mtn Dew rewards Twitch streamers featuring its products

AdAge Creativity's November AI Roundup

Nov 30

Nov 30 AdAge Creativity's November AI Roundup

Grand Marnier uses AR to spice up real world events

Nov 22

Nov 22 Grand Marnier uses AR to spice up real world events

Coca-Cola launches GenAI-powered holiday campaign

Nov 20

Nov 20 Coca-Cola launches GenAI-powered holiday campaign

Heineken's Vegas Formula 1 strategy includes the Sphere

Nov 14

Nov 14 Heineken's Vegas Formula 1 strategy includes the Sphere

Dorito's deploys AI-powered crunch canceller for gamers

Nov 2

Nov 2 Dorito's deploys AI-powered crunch canceller for gamers

P&G has deployed its own GenAI model

Oct 26

Oct 26 P&G has deployed its own GenAI model

General Mills launches AR cereal game

Oct 16

Oct 16 General Mills launches AR cereal game