What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

Laura Mercier Brings Beauty Shopping to Apple Vision Pro

Feb 24

Feb 24 Laura Mercier Brings Beauty Shopping to Apple Vision Pro

Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

Feb 20

Feb 20 Crazy Water and TRG Promote Dry January with an AI-generated Cowboy

AI-Powered Orders: Yum Brands Bets Big on Automation

Feb 19

Feb 19 AI-Powered Orders: Yum Brands Bets Big on Automation

The NBA’s Vision Pro App Brings Miniature Basketball to Your Table

Feb 17

Feb 17 The NBA’s Vision Pro App Brings Miniature Basketball to Your Table

AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 Metaverse Marketing: The Top 5 Brand Plays Right Now

Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Feb 12

Feb 12 Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks

Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Feb 12

Feb 12 Panadol Uses AI to Make Its Ads More Inclusive—And It’s Paying Off

Perplexity’s $1M Tweet Scores Big During the Super Bowl

Feb 11

Feb 11 Perplexity’s $1M Tweet Scores Big During the Super Bowl

AI Animation Makes a Chilling Gun Safety Plea

Feb 11

Feb 11 AI Animation Makes a Chilling Gun Safety Plea

Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt

Feb 10

Feb 10 Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt

Prime Video’s AI Playbook: Helping Fans Grok the Inside Game

Feb 10

Feb 10 Prime Video’s AI Playbook: Helping Fans Grok the Inside Game

AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

Feb 9

Feb 9 AI on the High Seas: Holland America’s Super Bowl Bet on Generative Tech

How the NFL is Using Creators to Go Global

Feb 6

Feb 6 How the NFL is Using Creators to Go Global

AR Filters Take Over: January’s Best Branded Activations

Feb 5

Feb 5 AR Filters Take Over: January’s Best Branded Activations

The Beatles, AI, and a Grammy: "Now and Then" Makes History

Feb 4

Feb 4 The Beatles, AI, and a Grammy: "Now and Then" Makes History

Google AI Helps Artist Remix Tradition

Feb 2

Feb 2 Google AI Helps Artist Remix Tradition

WPP’s AI Playbook: Less Hype, More Smart Decisions

Jan 31

Jan 31 WPP’s AI Playbook: Less Hype, More Smart Decisions

Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain

Jan 31

Jan 31 Dentsu Taps Adobe’s AI Power: A Smarter Content Supply Chain

Google's Meridian: A Free Marketing Mix Model for Smarter Ad Spend

Jan 30

Jan 30 Google's Meridian: A Free Marketing Mix Model for Smarter Ad Spend