Covering the intersection of marketing, customer experience and new technology.

Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC

Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC

“Snap Shack” is a really interesting collaboration mashing up experiential marketing, augmented reality and next-gen stoppable content.

H&M Opens Its First Store in the Metaverse

H&M Opens Its First Store in the Metaverse

JCPenney Sees Cart Abandonment Drop 18% With Predictive AI