Digital Signage, Analytics Solutions Help Walmart Capture Shopper Information
From AVNetwork regarding Walmart analytics and digital signage deployments in Mexico…
Navori Labs has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. The solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200 in-country Sam’s Club locations, with the remaining 20 stores to follow.
The integrated Navori Labs QL digital signage and Aquaji analytics solution allows Walmart de Mexico y Centroamerica to gather customer engagement metrics and offer valuable analytics, including shopper demographics, to DOOH advertising partners that advertise their brands across their in-store digital media networks. Navori Labs is the only digital signage supplier to also offer an in-house-developed marketing analytics solution, ensuring seamless interoperability with QL’s digital signage content management and playout workflow.
