Explore a Korean Royal Court Ceremony From the 1800s via AR

From AdWeek…

To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality.

Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court ceremony originally held on Jan. 13, 1887 by downloading the Heritage Metaverse Coexistence mobile application.

According to Cheil Worldwide, the original ceremony was held “to celebrate the eightieth birthday of the Grand Queen Dowager and to wish for the nation’s peace and prosperity.”

The AR experience features more than 300 characters, ceremonial costumes and objects from the Joseon Dynasty that will appear throughout the palace. Visitors will be able to tap virtual characters to make them move and speak, as well as take pictures with them. A treasure hunt allows people to search for specific objects from the Joseon Dynasty in the palace.