Covering the intersection of marketing, customer experience and new technology.

Balancing AI advancements with responsibility

Artificial intelligence, in particular generative AI, is having quite the moment in the spotlight. Text generation, advanced chatbots, image and video generation/editing, deepfakes, and so on and so on. These capabilities are impressive and have potential to fundamentally transform business processes across a wide variety of verticals and organizational functions.

We’ve been cataloging a wide array of examples that you can find here and here.

As the space continues to evolve and advance at a break-neck pace, experts are increasingly studying implications across many important dimensions including legal, privacy, ethical, and more.

A few recent related stories to check out:

  • The US Department of Commerce has issued a request for comment on whether there needs to be accountability measures and policies in place for the use of Artificial Intelligence (AI), in the face of growing adoption of platforms such as ChatGPT. Second source here, suggesting the The National Telecommunications and Information Administration (NTIA) is asking for public comments on possible regulations that hold AI creators accountable. The measures will ideally help the Biden administration ensure that these models work as promised "without causing harm," the NTIA says.

  • OpenAI has announced a bug bounty program, stating “This initiative is essential to our commitment to develop safe and advanced AI. As we create technology and services that are secure, reliable, and trustworthy, we need your help.”

  • Italy has banned ChatGPT over privacy, lack of age restrictions and misinformation concerns.

  • The European Union’s data protection body formed a task force dedicated to issues around ChatGPT, a move designed to foster cooperation between national authorities and share detail on any enforcement action.

These are important considerations and conversations that all brands should be monitoring and contributing to where they can.

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