Covering the intersection of marketing, customer experience and new technology.

Amazon Plans to Generate Photos and Videos for Advertisers Using AI

According to a paywalled report at The Information,

Amazon is building a team to work on artificial intelligence tools that will generate photos and videos for merchants to use in advertising campaigns on its platform, a company spokesperson confirmed, efforts that could help diversify its ad business.

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Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

Coach Wants Shoppers to Play Virtual Dress-Up With New Tabby Bag

Meta pitches augmented reality to advertisers with new AR Reels Ads and Facebook Stories