Should agencies using AI seek client permission first?
The ANA has issued new guidelines to that effect, which is pretty consistent with an increasing call for transparency across agency services…
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An agency that plans to use artificial intelligence tools in its work for a client must first receive consent from that client to do so, the Association of National Advertisers (ANA) said as part of a new template it has created to help advertisers establish transparent contracts with media buying agencies.
As AI has risen in popularity, some brands are concerned about the risks. A lack of regulation poses an uncertain environment in which to experiment, with issues such as copyright and data privacy still yet to be resolved. Not wanting to push into uncharted territory, these brands may not be on the same page as their agencies. The ANA update is a guideline rather than an enforceable decree.
Full story at AdAge.
