Netflix plans immersive upfront experience

The streaming giant is doing something a bit unconventional for its upfront pitch this year, inviting executives to an all-day event at Pier59 studios. The event will feature different experiences based on Netflix shows.

After canceling what would have been its first upfront presentation a year ago, Netflix is scheduling a special two-day event for the upfront ad market this year during the big upfront presentation week.

The first day, May 15, will be a medium-sized event where Netflix senior executives will present first-look content to media-buying executives.

Then the next day, Netflix will use Pier59 studios for a "Netflix Experience" all-day event where media-buying and ad executives will immerse themselves in different special rooms.

For its “Stranger Things” TV show, clients will find themselves "upside down" in a  “Squid Game” room where executives can perform some challenges that reflect what happens in the TV series. There will also be a Netflix Bites taste room.

Full story at MediaPost.