Toyota promotes Grand Highlander with AI-powered ads

Toyota’s latest campaign for its Grand Highlander features virtual product placement, virtual signage and video within video, all powered by AI.

The goal was to make the integration feel natural and contextually relevant, not forced or seem out of place.

The campaign targeted adults planning to buy or lease a car in the next six months. It ran on iTalkBB, a provider of Chinese-language entertainment in North America and a publisher in Mirriad’s Diverse Supplier Marketplace. 

Mirriad, which supported the campaign, focuses on virtual product placements using an AI-powered platform that dynamically inserts brands into TV, SVOD/AVOD, music videos, and influencer content. It scales campaigns dynamically to deliver a non-disruptive viewer experience.

The Toyota Highlander -- through the campaign -- gained strong results from its target audience across awareness, favorability, and consideration, with some 94% in ad awareness, 82% in consideration, and 80% of viewers saying they liked the virtual ad format.

Sentiment toward Toyota rose, the company said, with 80% of viewers saying they were aware that the virtual integrations were advertisements, but felt a connection with the message. 

Full story at MediaPost.