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Red Lobster launches "Cheddar Bay-I" - 30 AI generated songs inspired by fans

Red Lobster launches "Cheddar Bay-I" - 30 AI generated songs inspired by fans

Red Lobster’s Cheddar Bay Biscuits are apparently one of its most popular dishes, and fans have been expressing their love for the treats via social media for a long time. So much so that the fast casual diner was able to train an AI engine to create 30 songs about the biscuits across a range of genres.

From the press release:

Red Lobster® is dropping fresh-baked beats that are so hot they'll have guests singing, "Mmmmmmmm" on repeat. Introducing Cheddar Bay-I, a one-of-a-kind collection of fresh, never-before-heard songs fueled by guests' love of the iconic Cheddar Bay Biscuits® and composed and performed by AI.

The mouth-warming, sizzling smash hits are the first-ever musical odes to the beloved biscuits that are baked fresh every 15 minutes. Cheddar Bay-I was cooked up by feeding inspiration from fans' declarations of love for Cheddar Bay Biscuits into an AI generator. The results? An eclectic group of musical melodies that prove with the right recipe, even AI can be taught to show some emotion and learn to love… Cheddar Bay Biscuits. Dropping in two playlists comprised of 15 tracks each, the rich beats and buttery smooth lyrics are sure to strike the right chord with guests, helping them experience the flavor of the beloved biscuits like never before.

"Our Cheddar Bay Biscuits have been topping the charts in the hearts and minds of our guests for years, so we figured who better to tap for the inspiration behind each track than the people who share their passion for Cheddar Bay Biscuits every day," said Sara Bittorf, Chief Experience Officer at Red Lobster. "With a little help from AI, Cheddar Bay-I brings our guests' love of Cheddar Bay Biscuits to life in a way that's part cheesy, and a whole lot of fun."

Additional coverage via AdWeek and MediaPost.

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