Cineverse Leans on AI for Content Discovery

Cineverse is making waves in the entertainment industry by integrating artificial intelligence (AI) into its operations, aiming to enhance both content discovery and production decisions. In a recent discussion, Cineverse's President, Erick Opeka, highlighted the company's focus on three main areas: operating as a full-service entertainment studio, managing enthusiast-driven streaming channels, and developing a next-generation platform for seamless content distribution and analysis. This multifaceted approach positions Cineverse at the forefront of the evolving streaming landscape.

A significant innovation from Cineverse is their AI-powered tool, cineSearch, designed to transform how viewers find content. Recognizing that users often spend over 12 minutes searching for something to watch before giving up, cineSearch introduces a conversational method to content discovery. By asking users about their current mood and preferences, the tool mimics the experience of consulting with a knowledgeable video store clerk, but on a much larger scale. This personalized approach not only reduces search time but also enhances user satisfaction by delivering tailored recommendations.

Beyond improving user experience, Cineverse leverages data analytics to inform its content acquisition and production strategies. A notable example is their identification of the horror property "Terrifier" as a potential breakout hit. By analyzing engagement metrics such as comments, likes, and views, Cineverse recognized the property's high potential and partnered with its creators. This collaboration resulted in "Terrifier" becoming a cultural phenomenon, expanding into various merchandise and media, and generating significant revenue. This data-driven approach underscores Cineverse's commitment to combining technology with human insight to navigate the complex media landscape effectively.

Read more at SmartBrief.