Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor

Skinny Mobile, the cost-conscious New Zealand telco, has pulled off a clever combo of fan engagement and budget-friendly advertising by digitally cloning its “happiest customer.” After a contest that invited people to explain their love for the brand, the winner, Liz Wright, was scanned, recorded, and replicated into a fully AI-powered brand ambassador. The campaign, crafted by Colenso BBDO, leverages everything from 360-degree body scans to voice cloning, allowing Skinny to generate limitless variations of Liz—news anchors, weird characters, you name it.

Liz’s likeness is now central to Skinny’s campaign promise of keeping costs (and eyebrows) raised. The company can now deploy “Liz” in whatever format it needs, skipping expensive production logistics entirely. Thanks to Creature Post's work and tech that syncs cloned voice and lips with uncanny precision, Liz shows up in bizarre yet charming ads that broadcast Skinny’s value-first messaging. According to Colenso’s CCO Simon Vicars, she’s essentially a shape-shifting, Terminator-grade spokesperson—minus the destruction, plus plenty of deadpan delivery.

The campaign has leaned into its quirkiness, helping ease initial skepticism from audiences wary of AI. Making Liz the face of the tech gave the project a warm human core—turning what could’ve felt like a dystopian stunt into a personable, even lovable, narrative. And for Liz? She gets free mobile service for life. For Skinny? A “low-cost advertising machine” that never asks for a raise, at least for the next two years.

Read more at AdAge.