What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged beauty

May 17

May 17 Shop 'Til Your Avatar Drops: Roblox Ties Real-World Retail into Virtual Play

Examples, Tech News

L’Oréal’s Gen AI Lab Speeds Up Beauty Content

Apr 18

Apr 18 L’Oréal’s Gen AI Lab Speeds Up Beauty Content

Laura Mercier Brings Beauty Shopping to Apple Vision Pro

Feb 24

Feb 24 Laura Mercier Brings Beauty Shopping to Apple Vision Pro

Feb 14

Feb 14 Metaverse Marketing: The Top 5 Brand Plays Right Now

Fenty Beauty returns to Roblox

Jul 19

Jul 19 Fenty Beauty returns to Roblox

e.l.f. Beauty and Walmart testing real-world commerce in Roblox

Jul 3

Jul 3 e.l.f. Beauty and Walmart testing real-world commerce in Roblox

May 20
May 20 Brands on Vision Pro

Jeremy Lockhorn

How Major Brands Are Capitalizing on TikTok Shop

May 10

May 10 How Major Brands Are Capitalizing on TikTok Shop

Estée Lauder leans into AI for both ads and product development

Apr 28

Apr 28 Estée Lauder leans into AI for both ads and product development

Mar 4

Mar 4 The brand opportunity in Roblox hair is heating up

Sephora launches "Sephora Universe"

Feb 29

Feb 29 Sephora launches "Sephora Universe"

CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

Feb 13

Feb 13 CeraVe's pre-Super Bowl influencer campaign nets 6B impressions

E.l.f. leans into Apple Vision Pro

Feb 9

Feb 9 E.l.f. leans into Apple Vision Pro

E.l.f Cosmetics brings virtual goods and virtual try on to Snapchat users

Dec 13

Dec 13 E.l.f Cosmetics brings virtual goods and virtual try on to Snapchat users

e.l.f Beauty launches AR-enhanced murals

Dec 6

Dec 6 e.l.f Beauty launches AR-enhanced murals

E.l.f Cosmetics makes its Roblox debut

Nov 9

Nov 9 E.l.f Cosmetics makes its Roblox debut

Google adds additional virtual try on options for beauty brands

Oct 27

Oct 27 Google adds additional virtual try on options for beauty brands

Walmart brings virtual makeup try on to its app

Oct 12

Oct 12 Walmart brings virtual makeup try on to its app

Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products

Aug 24

Aug 24 Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products

Rimmel takes over London with AR Snapchat activation

Aug 17

Aug 17 Rimmel takes over London with AR Snapchat activation