What's Next is Everything

May 30

May 30 ADWEEK reader survey on GenAI reveals excitement and fear

What's Next

Research and data

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

What's Next

Research and data

May 6

May 6 GenAI’s use by social media marketers is already widespread

What's Next

Research and data

Mar 28

Mar 28 Is digital game advertising reaching maturity?

What's Next

Research and data

Jan 18

Jan 18 More than half of CTV users want to shop from ads

What's Next

Research and data

Jan 17
Jan 17 How do gaming ads perform on attention and recall?

What's Next

Research and data

Nov 15

Nov 15 AR drive full-funnel success

What's Next

Examples, Research and data

Oct 2

Oct 2 CMOs plan to increase AI and data spending

What's Next

Research and data

Sep 29

Sep 29 AR influences GenZ shoppers, but older demos skeptical

What's Next

Research and data

Sep 29

Sep 29 Programmatic DOOH poised for growth

What's Next

Research and data

Sep 27

Sep 27 CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

What's Next

Research and data

Sep 26

Sep 26 Harvard Study: GenAI boosts knowledge worker performance by 40%

What's Next

Research and data

Sep 19

Sep 19 Are consumers and marketers aligned on emerging tech like AI and NFT?

What's Next

Research and data

Sep 15

Sep 15 How SMB marketers are using generative AI

What's Next

Research and data

Sep 4

Sep 4 Pew research: Most Americans haven’t used ChatGPT; few think it will have a major impact on their job

What's Next

Research and data

Aug 11

Aug 11 Audio outperforms video for attention and brand recall

What's Next

Research and data

Aug 10

Aug 10 Marketers: GenerativeAI is the most important consumer trend of 2023

What's Next

Research and data

Aug 9

Aug 9 TechCrunch uses AI to redefine marketing strategies

What's Next

Research and data, Examples

Aug 8

Aug 8 Are consumers ready for the metaverse?

What's Next

Research and data

Jul 27

Jul 27 WSJ puts AI drive-throughs to the test

What's Next

Examples, Research and data

Covering the intersection of marketing, customer experience and new technology.

May 30 ADWEEK reader survey on GenAI reveals excitement and fear

Mar 28 Is digital game advertising reaching maturity?

Jan 18 More than half of CTV users want to shop from ads

Jan 17
Jan 17 How do gaming ads perform on attention and recall?

Nov 15 AR drive full-funnel success

Oct 2 CMOs plan to increase AI and data spending

Sep 29 AR influences GenZ shoppers, but older demos skeptical

Sep 29 Programmatic DOOH poised for growth

Sep 27 CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Sep 26 Harvard Study: GenAI boosts knowledge worker performance by 40%

Sep 19 Are consumers and marketers aligned on emerging tech like AI and NFT?

Sep 15 How SMB marketers are using generative AI

Sep 4 Pew research: Most Americans haven’t used ChatGPT; few think it will have a major impact on their job

Aug 11 Audio outperforms video for attention and brand recall

Aug 10 Marketers: GenerativeAI is the most important consumer trend of 2023

Aug 9 TechCrunch uses AI to redefine marketing strategies

Aug 8 Are consumers ready for the metaverse?

Jul 27 WSJ puts AI drive-throughs to the test

Covering the intersection of marketing, customer experience and new technology.