What's Next is Everything

May 28

May 28 Slow Your Roll: The AI Race Leaves Americans Unimpressed

What's Next

Research and data

May 23

May 23 SMBs Feed the Social Beast—with a Side of AI

What's Next

Research and data

May 14

May 14 Marketers lean into AI to counter flat budgets

What's Next

Research and data

May 12

May 12 From Copilots to Colleagues: Agentic AI Gets Down to Business

What's Next

Examples, Research and data

May 2

May 2 Are AI Overviews Eating Your Clicks?

What's Next

Research and data

Apr 30

Apr 30 "Oops, My AI Did It Again” — The Cost of Unchecked Automation

What's Next

Research and data

Apr 15

Apr 15 Your Next Customer Is an AI—Here’s How to Advertise to It

What's Next

Research and data

Mar 29

Mar 29 More Influencers, Less Ad Fatigue: 2025’s Marketing Math

What's Next

Research and data

Mar 25

Mar 25 Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

What's Next

Research and data

Mar 18

Mar 18 Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

What's Next

Research and data

Feb 24

Feb 24 AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

What's Next

Research and data

Jan 22

Jan 22 Brands See Anecdotal Evidence that AI Search Drives Clicks

What's Next

Research and data

Dec 19

Dec 19 CTV Gains Ground, but Linear TV Still Dominates Ad Time

What's Next

Research and data

Dec 18

Dec 18 B2B Marketers Prioritize AI and Social for 2025

What's Next

Research and data

Dec 16

Dec 16 When AI Crafts Ads, Are Viewers Checked Out?

What's Next

Research and data

Nov 11

Nov 11 Gen AI in Schools? Parents Aren't Sold

What's Next

Research and data

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 26

Sep 26 AI-based paywall strategy increases conversions by 75%

What's Next

Examples, Research and data

Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Sep 18

Sep 18 GenAI risks raise hackles on the brand side

What's Next

Research and data

Covering the intersection of marketing, customer experience and new technology.

May 28 Slow Your Roll: The AI Race Leaves Americans Unimpressed

May 14 Marketers lean into AI to counter flat budgets

May 12 From Copilots to Colleagues: Agentic AI Gets Down to Business

May 2 Are AI Overviews Eating Your Clicks?

Apr 30 "Oops, My AI Did It Again” — The Cost of Unchecked Automation

Apr 15 Your Next Customer Is an AI—Here’s How to Advertise to It

Mar 29 More Influencers, Less Ad Fatigue: 2025’s Marketing Math

Mar 25 Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes

Mar 18 Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less

Feb 24 AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs

Jan 22 Brands See Anecdotal Evidence that AI Search Drives Clicks

Dec 19 CTV Gains Ground, but Linear TV Still Dominates Ad Time

Dec 16 When AI Crafts Ads, Are Viewers Checked Out?

Nov 11 Gen AI in Schools? Parents Aren't Sold

Sep 30 4A's Noteworthy News - 19th Edition

Sep 26 AI-based paywall strategy increases conversions by 75%

Sep 23 4A's Noteworthy News - 18th Edition

Sep 18 GenAI risks raise hackles on the brand side

Covering the intersection of marketing, customer experience and new technology.