What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All in Research and data

The New York Times drives performance with GenAI tool

Jul 25

Jul 25 The New York Times drives performance with GenAI tool

Examples, Research and data

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Jul 11

Jul 11 DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

Examples, Research and data

AI-powered personalization works!

Jul 8

Jul 8 AI-powered personalization works!

Research and data

A framework for using AI in marketing

Jun 30

Jun 30 A framework for using AI in marketing

Research and data, Examples

AI in the Office: Most Workers Trust AI's Autonomous Future

Jun 29

Jun 29 AI in the Office: Most Workers Trust AI's Autonomous Future

Research and data

Jun 26
Jun 26 The State of GenAI Adoption

Jeremy Lockhorn

Research and data

ADWEEK reader survey on GenAI reveals excitement and fear

May 30

May 30 ADWEEK reader survey on GenAI reveals excitement and fear

Research and data

Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

May 17

May 17 Mediaocean: CTV, GenAI and Social Video are most important trends for marketers

Research and data

Is digital game advertising reaching maturity?

Mar 28

Mar 28 Is digital game advertising reaching maturity?

Research and data

More than half of CTV users want to shop from ads

Jan 18

Jan 18 More than half of CTV users want to shop from ads

Research and data

Jan 17
Jan 17 How do gaming ads perform on attention and recall?

Research and data

AR drive full-funnel success

Nov 15

Nov 15 AR drive full-funnel success

Examples, Research and data

CMOs plan to increase AI and data spending

Oct 2

Oct 2 CMOs plan to increase AI and data spending

Research and data

AR influences GenZ shoppers, but older demos skeptical

Sep 29

Sep 29 AR influences GenZ shoppers, but older demos skeptical

Research and data

Programmatic DOOH poised for growth

Sep 29

Sep 29 Programmatic DOOH poised for growth

Research and data

CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Sep 27

Sep 27 CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

Research and data

Harvard Study: GenAI boosts knowledge worker performance by 40%

Sep 26

Sep 26 Harvard Study: GenAI boosts knowledge worker performance by 40%

Research and data

Are consumers and marketers aligned on emerging tech like AI and NFT?

Sep 19

Sep 19 Are consumers and marketers aligned on emerging tech like AI and NFT?

Research and data

How SMB marketers are using generative AI

Sep 15

Sep 15 How SMB marketers are using generative AI

Research and data