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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
TopGolf and MediaHub see success with emotion targeting
Oct 13

Oct 13 TopGolf and MediaHub see success with emotion targeting

What's Next
Examples
How AI is helping Hershey this Halloween season
Oct 11

Oct 11 How AI is helping Hershey this Halloween season

What's Next
Examples
Dow Jones tests automated RFP processing
Oct 8

Oct 8 Dow Jones tests automated RFP processing

What's Next
Examples
HIGHLIGHTS: September 2024
Oct 7

Oct 7 HIGHLIGHTS: September 2024

Jeremy Lockhorn
Highlights
4A's Noteworthy News - 20th Edition
Oct 7

Oct 7 4A's Noteworthy News - 20th Edition

Jeremy Lockhorn
Tech News, Examples
4A's Noteworthy News - 19th Edition
Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn
Tech News, Research and data, Examples, Original
Puma sees GenAI personalization as DTC aid
Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

What's Next
Examples
How Hilton and Wendy’s Are Using AI to Improve Customer Interactions
Sep 27

Sep 27 How Hilton and Wendy’s Are Using AI to Improve Customer Interactions

What's Next
Examples
AI-based paywall strategy increases conversions by 75%
Sep 26

Sep 26 AI-based paywall strategy increases conversions by 75%

What's Next
Examples, Research and data
4A's Noteworthy News - 18th Edition
Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn
Tech News, Research and data, Examples, Original
Twitch launches brand-customizable game in Fortnite
Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

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Examples
Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers
Sep 19

Sep 19 Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

What's Next
Examples
GenAI risks raise hackles on the brand side
Sep 18

Sep 18 GenAI risks raise hackles on the brand side

What's Next
Research and data
4A's Noteworthy News - 17th Edition
Sep 16

Sep 16 4A's Noteworthy News - 17th Edition

Jeremy Lockhorn
Examples, Tech News
The NFL's AI Innovation Hub is a testing ground for new marketing strategies
Sep 13

Sep 13 The NFL's AI Innovation Hub is a testing ground for new marketing strategies

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Examples
Dentsu launches "House of Creators" project to support next gen content creation
Sep 10

Sep 10 Dentsu launches "House of Creators" project to support next gen content creation

What's Next
Examples, Tech News
Le Pain Quotidien tests digital customer clones
Sep 10

Sep 10 Le Pain Quotidien tests digital customer clones

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Examples
Qatar Airways' new AI campaign lets you star in your movie
Sep 9

Sep 9 Qatar Airways' new AI campaign lets you star in your movie

What's Next
Examples
4A's Noteworthy News - 16th Edition
Sep 9

Sep 9 4A's Noteworthy News - 16th Edition

Jeremy Lockhorn
Examples, Tech News
Monks streamlines campaign process with AI for Hatch
Sep 5

Sep 5 Monks streamlines campaign process with AI for Hatch

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Examples
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Covering the intersection of marketing, customer experience and new technology.