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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Sony Pictures uses GenAI in new movie promotion
Oct 31

Oct 31 Sony Pictures uses GenAI in new movie promotion

What's Next
Examples
Disney Tackles Gen Z with ESPN Football Island  in Fortnite
Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

What's Next
Examples
Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments
Oct 30

Oct 30 Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

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Examples
Diageo leans in to AR innovation with new mixology platform
Oct 28

Oct 28 Diageo leans in to AR innovation with new mixology platform

What's Next
Examples
4A's Noteworthy News - 23rd Edition
Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn
Original, Examples
Haleon pilots AI tool for health ads with inclusive precision
Oct 25

Oct 25 Haleon pilots AI tool for health ads with inclusive precision

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Examples
Walmart's Scintilla: Turning AI Insights retail wins
Oct 22

Oct 22 Walmart's Scintilla: Turning AI Insights retail wins

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Examples
Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins
Oct 22

Oct 22 Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins

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Examples
Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning
Oct 21

Oct 21 Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning

What's Next
Examples
4A's Noteworthy News - 22nd Edition
Oct 21

Oct 21 4A's Noteworthy News - 22nd Edition

Jeremy Lockhorn
Tech News, Original
From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI
Oct 16

Oct 16 From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

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Examples
Mattel Taps Adobe AI for Barbie Packaging This Holiday Season
Oct 16

Oct 16 Mattel Taps Adobe AI for Barbie Packaging This Holiday Season

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Examples
Gatorade introduces AI-powered personalization
Oct 15

Oct 15 Gatorade introduces AI-powered personalization

What's Next
Examples
4A's Noteworthy News - 21st Edition
Oct 14

Oct 14 4A's Noteworthy News - 21st Edition

Jeremy Lockhorn
Tech News, Original
AdAge Top 5 Metaverse Moments - Oct 2024
Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

What's Next
Examples, Tech News
TopGolf and MediaHub see success with emotion targeting
Oct 13

Oct 13 TopGolf and MediaHub see success with emotion targeting

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Examples
How AI is helping Hershey this Halloween season
Oct 11

Oct 11 How AI is helping Hershey this Halloween season

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Examples
Dow Jones tests automated RFP processing
Oct 8

Oct 8 Dow Jones tests automated RFP processing

What's Next
Examples
HIGHLIGHTS: September 2024
Oct 7

Oct 7 HIGHLIGHTS: September 2024

Jeremy Lockhorn
Highlights
4A's Noteworthy News - 20th Edition
Oct 7

Oct 7 4A's Noteworthy News - 20th Edition

Jeremy Lockhorn
Tech News, Examples
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Covering the intersection of marketing, customer experience and new technology.