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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
4A's Noteworthy News - 19th Edition
Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn
Tech News, Research and data, Examples, Original
Puma sees GenAI personalization as DTC aid
Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

What's Next
Examples
How Hilton and Wendy’s Are Using AI to Improve Customer Interactions
Sep 27

Sep 27 How Hilton and Wendy’s Are Using AI to Improve Customer Interactions

What's Next
Examples
AI-based paywall strategy increases conversions by 75%
Sep 26

Sep 26 AI-based paywall strategy increases conversions by 75%

What's Next
Examples, Research and data
4A's Noteworthy News - 18th Edition
Sep 23

Sep 23 4A's Noteworthy News - 18th Edition

Jeremy Lockhorn
Tech News, Research and data, Examples, Original
Twitch launches brand-customizable game in Fortnite
Sep 20

Sep 20 Twitch launches brand-customizable game in Fortnite

What's Next
Examples
Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers
Sep 19

Sep 19 Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers

What's Next
Examples
GenAI risks raise hackles on the brand side
Sep 18

Sep 18 GenAI risks raise hackles on the brand side

What's Next
Research and data
4A's Noteworthy News - 17th Edition
Sep 16

Sep 16 4A's Noteworthy News - 17th Edition

Jeremy Lockhorn
Examples, Tech News
The NFL's AI Innovation Hub is a testing ground for new marketing strategies
Sep 13

Sep 13 The NFL's AI Innovation Hub is a testing ground for new marketing strategies

What's Next
Examples
Dentsu launches "House of Creators" project to support next gen content creation
Sep 10

Sep 10 Dentsu launches "House of Creators" project to support next gen content creation

What's Next
Examples, Tech News
Le Pain Quotidien tests digital customer clones
Sep 10

Sep 10 Le Pain Quotidien tests digital customer clones

What's Next
Examples
Qatar Airways' new AI campaign lets you star in your movie
Sep 9

Sep 9 Qatar Airways' new AI campaign lets you star in your movie

What's Next
Examples
4A's Noteworthy News - 16th Edition
Sep 9

Sep 9 4A's Noteworthy News - 16th Edition

Jeremy Lockhorn
Examples, Tech News
Monks streamlines campaign process with AI for Hatch
Sep 5

Sep 5 Monks streamlines campaign process with AI for Hatch

What's Next
Examples
vitaminwater's "Paint Your Rent" sweeps leverages genAI
Sep 3

Sep 3 vitaminwater's "Paint Your Rent" sweeps leverages genAI

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Examples
TAG Heuer launches Vision Pro app for Golfers
Aug 30

Aug 30 TAG Heuer launches Vision Pro app for Golfers

What's Next
Examples
4A's Noteworthy News - 15th Edition
Aug 26

Aug 26 4A's Noteworthy News - 15th Edition

Jeremy Lockhorn
Tech News, Examples
Inside DDB's Custom AI Tools
Aug 20

Aug 20 Inside DDB's Custom AI Tools

What's Next
Examples
Tesco taps AI for hyper-personalised celeb marketing messages
Aug 20

Aug 20 Tesco taps AI for hyper-personalised celeb marketing messages

What's Next
Examples
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Covering the intersection of marketing, customer experience and new technology.