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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
4A's Noteworthy News - 14th Edition
Aug 19

Aug 19 4A's Noteworthy News - 14th Edition

Jeremy Lockhorn
Examples, Tech News
Qualcomm brings AR to Man U kits
Aug 16

Aug 16 Qualcomm brings AR to Man U kits

What's Next
Examples
'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`
Aug 14

Aug 14 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets`

What's Next
Examples
New Balance leverages AI for targeted summer campaign
Aug 13

Aug 13 New Balance leverages AI for targeted summer campaign

What's Next
Examples
Reckitt is using AI to automate the grunt work
Aug 12

Aug 12 Reckitt is using AI to automate the grunt work

What's Next
Examples
4A's Noteworthy News - 13th Edition
Aug 12

Aug 12 4A's Noteworthy News - 13th Edition

Jeremy Lockhorn
Examples, Tech News
How Howard Gossage invented interactive advertising in the 1950s
Aug 11

Aug 11 How Howard Gossage invented interactive advertising in the 1950s

Jeremy Lockhorn
Original
Depop and Selfridges are stitching AI analytics into second-hand fashion
Aug 9

Aug 9 Depop and Selfridges are stitching AI analytics into second-hand fashion

What's Next
Examples
ThredUp's New AI Tools
Aug 9

Aug 9 ThredUp's New AI Tools

What's Next
Examples
Rolls Royce and Conagra Turn to Generative AI for Next-Level HR and Talent Management
Aug 7

Aug 7 Rolls Royce and Conagra Turn to Generative AI for Next-Level HR and Talent Management

What's Next
Examples
WPP Automates 3D asset development with NVIDIA AI: Coca-Cola and Ford lead early adoption
Aug 6

Aug 6 WPP Automates 3D asset development with NVIDIA AI: Coca-Cola and Ford lead early adoption

What's Next
Examples

Aug 5
Aug 5 HIGHLIGHTS: July 2024

Jeremy Lockhorn
Highlights
4A's Noteworthy News - 12th Edition
Aug 5

Aug 5 4A's Noteworthy News - 12th Edition

Jeremy Lockhorn
Highlights, Original
Walmart's Back-to-School Campaign features influencer shoppable video innovation
Aug 2

Aug 2 Walmart's Back-to-School Campaign features influencer shoppable video innovation

What's Next
Examples
Google unveils new augmented reality features in Google Maps
Jul 31

Jul 31 Google unveils new augmented reality features in Google Maps

What's Next
Examples
Diageo’s Johnnie Walker unveils generative AI personalised bottle experience
Jul 29

Jul 29 Diageo’s Johnnie Walker unveils generative AI personalised bottle experience

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Examples
Lenovo uses digital twin of Queen Latifah for SMB push
Jul 26

Jul 26 Lenovo uses digital twin of Queen Latifah for SMB push

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Examples
The New York Times drives performance with GenAI tool
Jul 25

Jul 25 The New York Times drives performance with GenAI tool

What's Next
Examples, Research and data
Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds
Jul 24

Jul 24 Audible Elevates AR: World’s Largest Global Campaign Transports Viewers to New Worlds

What's Next
Examples
Fenty Beauty returns to Roblox
Jul 19

Jul 19 Fenty Beauty returns to Roblox

What's Next
Examples
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Covering the intersection of marketing, customer experience and new technology.