WPP Automates 3D asset development with NVIDIA AI: Coca-Cola and Ford lead early adoption
WPP is leveraging NVIDIA's AI technology to generate 3D environments for diverse market campaigns. Announced at the SIGGRAPH computing conference, WPP will utilize NVIDIA's microservices to search visual archives and code objects into virtual settings. These tools, accessible via NIM, streamline AI model use in production, making WPP the first to employ these for Universal Scene Description generative AI models.
These microservices automate the creative process for WPP's teams, available through the holding companies Production Studio platform, launched at Cannes.
Coca-Cola's bespoke team, WPP Open X, has implemented these tools to scale AI-generated 3D environments globally. Additionally, WPP collaborates with Ford on digital vehicle replicas for customer configuration.
WPP is using Nvidia technology to create AI-generated 3D worlds and landscapes for developing and adapting campaigns to different markets, the holding company announced at the SIGGRAPH computing conference on Monday.
WPP will begin building 3D environments using existing WPP visual content or searching for 3D objects on Shutterstock. Two new Nvidia microservices, which let businesses create custom applications for developing platforms, will enable WPP to search visual archives and code those objects into virtual environments.
Those microservices are available through NIM, a software platform Nvidia launched in March to streamline using AI models in production environments. WPP is the first company to use those microservices for Universal Scene Description generative AI models designed to edit and swap assets in 3D scenes, according to a statement from the companies.
The USD Search NIM and USD Code NIM microservices will automate parts of the production process for WPP’s creative teams. Production specialists can access the tools through Production Studio, which the holding company launched at Cannes to house its generative AI tools.
Full story at Campaign.
