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Covering the intersection of marketing, customer experience and new technology.

What's Next is Everything innovation news, stats, examples and points of view
Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises
Nov 3

Nov 3 Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises

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Examples
HIGHLIGHTS: October 2024
Nov 3

Nov 3 HIGHLIGHTS: October 2024

Jeremy Lockhorn
Highlights
4A's Noteworthy News - 24th Edition
Nov 2

Nov 2 4A's Noteworthy News - 24th Edition

Jeremy Lockhorn
Original, Examples
How Clarks is Using Roblox to Turn Gamers into Shoppers
Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

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Oct 31
Oct 31 KPMG exploring AI agents

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Sony Pictures uses GenAI in new movie promotion
Oct 31

Oct 31 Sony Pictures uses GenAI in new movie promotion

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Disney Tackles Gen Z with ESPN Football Island  in Fortnite
Oct 30

Oct 30 Disney Tackles Gen Z with ESPN Football Island in Fortnite

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Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments
Oct 30

Oct 30 Disconnect to Reconnect: Heineken’s 'Boring Mode' Puts Phones on Mute for IRL Moments

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Diageo leans in to AR innovation with new mixology platform
Oct 28

Oct 28 Diageo leans in to AR innovation with new mixology platform

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Examples
4A's Noteworthy News - 23rd Edition
Oct 28

Oct 28 4A's Noteworthy News - 23rd Edition

Jeremy Lockhorn
Original, Examples
Haleon pilots AI tool for health ads with inclusive precision
Oct 25

Oct 25 Haleon pilots AI tool for health ads with inclusive precision

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Walmart's Scintilla: Turning AI Insights retail wins
Oct 22

Oct 22 Walmart's Scintilla: Turning AI Insights retail wins

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Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins
Oct 22

Oct 22 Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins

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Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning
Oct 21

Oct 21 Voices That Could Have Been: How AI Brings Kansas City’s Fentanyl Victims Back with a Warning

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4A's Noteworthy News - 22nd Edition
Oct 21

Oct 21 4A's Noteworthy News - 22nd Edition

Jeremy Lockhorn
Tech News, Original
From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI
Oct 16

Oct 16 From Data to Decisions in Minutes: How Nestlé and General Mills Supercharged Analytics with GenAI

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Mattel Taps Adobe AI for Barbie Packaging This Holiday Season
Oct 16

Oct 16 Mattel Taps Adobe AI for Barbie Packaging This Holiday Season

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Gatorade introduces AI-powered personalization
Oct 15

Oct 15 Gatorade introduces AI-powered personalization

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4A's Noteworthy News - 21st Edition
Oct 14

Oct 14 4A's Noteworthy News - 21st Edition

Jeremy Lockhorn
Tech News, Original
AdAge Top 5 Metaverse Moments - Oct 2024
Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

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Covering the intersection of marketing, customer experience and new technology.