Snapchat’s augmented reality lens for a Papa John’s Valentine’s Day promotion again demonstrated how turning engagement channels into purchase channels can drive significant business results…
Papa John's love-themed campaign for Valentine's Day boosted awareness and direct orders as the pizza chain worked with Snapchat to create an immersive experience. The AR filter overlaid heart-shaped pizzas on Snapchat selfies, urging people to share humorous pictures with their loved ones on the image-messaging app.
Full story at MobileMarketer.
