Voice and conversational interfaces are an undeniably important trend for enterprises to keep a sharp eye on. There’s been tremendous growth in the category, obviously, but it’s been difficult to really get a grasp on who’s using it, why they’re using it, how they’re using it, and what remains missing.
Data based on surveys should always be taken with a grain of salt, but sometimes it’s the only way to get a better understanding of audience behavior. Path Interactive ran a survey recently to better understand the details of voice search behavior, and uncovered some interesting results across age group and device types.
This piece in Search Engine Land, written by Lily Ray at Path Interactive is a great summary of their study.
