Roughly 40% of shoppers dislike seeing the same advertisement repeatedly, according to research released Wednesday. And if the campaign is carried out incorrectly, remarketing could have a negative impact on how consumers perceive the brand.
The research from The Intent Lab, a research partnership between Performics and Northwestern University, offers interesting insights on what does and doesn’t work when it comes to remarketing. It also introduces a tactic called Smart Remarketing.
Read the full story at SearchMarketing Daily.
