Walmart leans into shoppable video for holiday push

Nov 28

Nov 28 Walmart leans into shoppable video for holiday push

The retail giant is planning a new holiday video series dubbed “RomCommerce” that will deploy across Roku, TikTok and YouTube. It will embed roughly 330 products across 23 different videos.

Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is dubbing a “RomCommerce of sorts” starting Dec. 2 on Roku, TikTok and YouTube.
The “Add to Heart” series follows the story of New York designer Jessica as she returns to her hometown for the holidays. After losing her luggage, she visits her local Walmart to buy necessities, where she encounters old flame Javi, and they rekindle their romance. Guest stars in the series of roughly 2- to 3-minute segments include 330 shoppable products from a host of brands the characters encounter around town, while dining, shopping and decorating.
Walmart has produced hundreds of shoppable livestreams and other videos over the years and was an early user of shoppable video formats on Roku, TikTok and YouTube. Walmart also has worked with shoppable formats across Meta, Snapchat and most recently with NBCUniversal’s Peacock on AI-powered shoppable ads.