Honda's Dreams Take Flight In Outdoor AR Activation

From MediaPost…

In a new outdoor activation, shoppers at two Los Angeles-area malls can view a Honda aircraft descend from the sky, rotate and then take off again.

That experience begins the automaker’s previously announced augmented reality (AR) mural, which started its two-week run Black Friday at The Grove shopping mall in Hollywood, to be followed by a concurrent Dec. 1 to Dec. 7 installation at The Americana mall in Glendale. Both locations come to Honda via Outfront Media.

With on-the-ground guidance from brand ambassadors, who will also give away sustainable branded bags, consumers activate the AR on their mobile phones via a QR code.