Pereira O’Dell uses AI to create virtual focus groups

Nov 27

Nov 27 Pereira O’Dell uses AI to create virtual focus groups

Built on ChatGPT-4, the agency’s new “Insights Machine” enables staff and clients to simulate conversations with several different AI-powered personas.

Bernard is a 40-year-old libertarian, does accounting for a tech company and likes to listen to Pearl Jam while lifting weights. He also doesn’t exist.
Bernard is one of a handful of artificial personas created by Pereira O’Dell’s new Insights Machine, a platform built for simulating conversation with consumers. Powered by OpenAI’s GPT-4 model, the bots can be trained on swaths of data, including proprietary information, to more accurately resemble a brand’s target audience.
Take Olivia, a fake 22-year-old student at Florida State University. She loves Taylor Swift and TikTok, making her an ideal resource for, say, a Gen Z-focused brand interested in bringing more pop culture into its marketing.
Importantly, the bots are not meant to be used for serious data analysis; rather, they are intended to help marketers stumble upon information that they may not otherwise consider when making predictions on consumer behavior.