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8th Wall demonstrates WebAR capabilities with holiday activations

8th Wall demonstrates WebAR capabilities with holiday activations

Niantic’s WebAR platform, 8th Wall, has launched a series of fun holiday AR experiences that showcase different features of the platform including generative AI integration, Sky Effects, World Tracking, face effects and hand tracking.

Throughout 2023, Niantic’s 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season, 8th Wall created a variety of holiday AR experiences for both developers and the public to try.

To start, the Ask Santa Anything experience combines the platform’s Sky Effects and World Tracking features with the Inworld AI Integration Module to allow people to see Santa Claus flying through the sky and landing on the ground in front of them. People can type questions for Father Christmas to answer.

Full story and video at AdWeek.

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