Covering the intersection of marketing, customer experience and new technology.

Nike uses WebAR "Sky Effects" in Women's World Cup celebration

Nike uses WebAR "Sky Effects" in Women's World Cup celebration

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Examples

Niantic’s 8th Wall WebAR platform recently released a new feature called “Sky Effects,” enabling developers to create amazing WebAR experiences up in the air. Nike has put it to good use in this very cool example tied to PayPal Park in San Jose.

60% of marketers believe generative AI will transform their roles

60% of marketers believe generative AI will transform their roles
National Geographic and Verizon use AR to promote SHARKFEST

National Geographic and Verizon use AR to promote SHARKFEST

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