From Social Media Today …
While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests.
Indeed, most of these initial models are data matching tools, able to predict elements of text and images based on the most likely sequencing, by applying probability to huge datasets. And they’re becoming increasingly at doing just that, but they’re not “thinking” as such, these systems are not developing new concepts all on their own, and there’s no intent or reasoning behind those matches, other than mathematical likelihoods.
That’s the next level of AI, which many experts have expressed concern about, in that such systems will one day have the capacity to think independently, and potentially exceed our own mental capacity as a result. Though creating a digital “brain” as it were is still a long way from being a reality.
But even so, through probability alone, we’re also just touching on the expanded possibilities of generative systems, with the latest advances now pointing to a whole new phase of digital creation, which could cut many humans out of the process.
Last week, a Spanish ad agency made headlines after it revealed that it had created an AI character, which is now earning $US10,000 per month from brand contracts.
