Blippar launches AR ad units

From AdWeek:

To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units.

People can interact with these AR ad units without leaving a webpage or downloading an application. The ads can use both the front- and rear-facing cameras on a device and can feature a variety of AR experiences, including 3D product previews, mini-games, virtual try-on experiences and more.