Paramount's Snap AR Lens Turns Fans into Teenage Mutant Ninja Turtles

Aug 3

Aug 3 Paramount's Snap AR Lens Turns Fans into Teenage Mutant Ninja Turtles

Every TMNT fan has a favorite, and this new lens covers a persons full body with an AR version of Michelangelo, Leonardo, Raphael or Donatello.

To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles.
The TMNT Mutant Mayhem Lens uses Snap AR’s 3D Body Tracking technology to cover the user’s entire body with an overlay of one of the four Ninja Turtles in augmented reality. When people move around in the real-world, the on-screen turtle overlay will match their movements in real-time. The Lens is compatible with both the front- and rear-facing cameras on a user’s device.