New Snapchat lens reimagines cities with fewer cars

Bolt, a micro-mobility (IE e-scooter and e-bike sharing) company, has launched a new Snapchat lens that uses AR to transform parked cars into bike lanes, micro-parks and more - helping users visualize what their city could look like with fewer cars. Snapchat’s selfie-focused lenses tend to draw more brand attention, so it’s interesting to see a campaign leaning into World Lenses that use the front-facing camera…

As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an augmented reality lens that allows people to reimagine outdoor spaces with fewer cars.

The “Feels Like Home” campaign was designed to encourage the public to “aspire toward better urban environments with less traffic emissions and congestion,” according to Bolt.

The P.E.O.P.L.E. Snapchat lens (which stands for Parked Environment Optimization for Public Land Enhancement) allows people to point Snapchat’s camera at vehicles in their environment to see them transformed through AR into structures like outdoor cafes, green spaces and cycling lanes.

Full story at AdWeek.