BBDO and SAP promote enterprise AI in new spot

Featuring a cat rendered the in style of Van Gogh’s “Starry Night,” the ad seeks to ground potential customers in practical enterprise use cases for AI.

With AI hype in full swing over the past several months, brands have rushed in to capitalize on the technology. But now that we’ve rounded the one-year anniversary of ChatGPT and AI is starting to feel less like a science fiction concept and more like just another tool in our creative toolkit, many businesses are likely asking themselves: How can we actually, practically leverage this technology in our day-to-day operations?

A new ad from German software giant SAP aims to start answering that very question.

The video spot, created by BBDO and promoting SAP’s Business AI software, features an animated cat painted in the style of Van Gogh’s Starry Night – just the sort of viral image created by Midjourney or Dall-E 2 that one might have recently seen going viral on social media. After acknowledging its own impressive appearance, the AI-generated cat asks in a suave British accent: “But what about AI that does something useful?”

It then prances around a series of workplace environments, naming some concrete applications of AI that can be found in each. (Notifying a warehouse worker about an impending supply shortage, for example.) “AI that makes your business stronger helps you make decisions faster and makes your people even better,” the cat tells us, perhaps subtly trying to assuage fears among SAP’s clients that AI will replace their human employees.

Full story at The Drum.