Covering the intersection of marketing, customer experience and new technology.

Apple Continues Tightening the Reins on Cookie Privacy

Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent some mobile and online advertising practitioners into a tizzy over the loss of another sliver of data transparency.

Full story at AdExchanger

How Diageo is using AI to halve the price of 1,000 ad impressions

Coke Leans into Generative AI for User Generated Content

Coke Leans into Generative AI for User Generated Content