Google to turn off 3rd party cookies for 1% of Chrome users early next year

After delaying 3rd party cookie deprecation (twice), Google is preparing the ecosystem for a new round of tests - and will be turning off 1% of cookies in Chrome early next year. Will the tech giant stick to the mid 2024 deadline this time??

Google is taking portions of its Privacy Sandbox into the next testing phase. Credit: Illustration by Ad Age

Check out the full story at AdAge.