Covering the intersection of marketing, customer experience and new technology.

Disney, Kroger and PepsiCo test retail data for connected TV ads

Disney, Kroger and PepsiCo test retail data for connected TV ads

What's Next
Tech News, Examples

Disney Advertising has launched a beta test with Kroger Precision Marketing and PepsiCo that will let packaged-goods marketers use shopper data to reach target audiences across select Disney inventory, starting with Hulu.

Full story at AdAge or AdExchanger.

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

Kind leans in to AR and VR to promote sustainability

Related Posts