There’s no doubt that Snap is all in on AR. The technology has fueled its revenue growth over the past few years. Moreover, Snap has internalized that feedback loop and continued to double down on AR through investment in its platform. This continues to be its North Star.
Fueling that feedback loop are Snap’s AR usage milestones. It now has 250+ million daily lens users who engage 6 billion times per day collectively, and 5 trillion times cumulatively. This all comes from a universe of 300,000 creators who have developed more than 3 million lenses.
Snap knows that all of the above is propelled by lenses themselves, which get built by all those creators. So the name of the game is to keep them well-fed with AR tools. And that’s what Snap Partner Summit (SPS) is all about, including a parade of announcements and new capabilities.
Full story at AR Insider.
