TikTok’s fate in the U.S. teeters, but that’s not stopping it from rolling out new AR features. Its latest play is an offshoot of its Effect House AR creation platform, built for brand marketers. They can use it to build and customize branded AR lenses – or effects as TikTok calls them.
Known as Branded Effects, the new program lets marketers build interactive experiences around their products. Common examples are virtual try-ons for makeup, sunglasses, and hair color, while other creative activations include mini-games or serendipitous randomizers.
Full Story at AR Insider
