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Snap subscription service tops 3M users, boosted by AI chatbot

Snap subscription service tops 3M users, boosted by AI chatbot

Bloomberg reported social media company Snap tallied more than 3 million subscribers for its Snapchat+ premium service, driven in part by the addition of a chatbot called My AI in February.

The news agency noted the $3.99 per month subscription service has garnered 1 million paying customers over the past 11 weeks.

Snap’s My AI chatbot is based on a customised version of OpenAI’s GPT technology.

Full story at Mobile World Live.

Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement