Snapchat Expands Premium Offering With Generative AI Profile Backgrounds

Snapchat, which has quietly continued to capture the attention and trust of younger users with genuinely user-centric integrations of tech like augmented reality, has now introduced generative AI using that same, nonbombastic approach.

Premium Snapchatters can now enter a text prompt, such as “astronaut on Mars” or “Eiffel Tower picnic,” and, via generative-AI, Snap will create several related visual profile backgrounds, all showcasing various design styles from which users can choose.

Full story at MediaPost.