Ralph Lauren Debuts In-Store Crypto Payments and NFT 'Gifts' in Miami

Luxury fashion brand Ralph Lauren is now accepting cryptocurrency payments in its Miami store, showcasing the increasing acceptance of digital currencies in mainstream industries.

The brand is also partnering with software firm Poolsuite to offer a digital in-store experience for customers, where they can view products and make purchases using their smartphones.

This move towards digital experiences and embracing new technologies like blockchain, cryptocurrency, and augmented reality reflects a growing trend among retailers to adapt to changing consumer behavior and expectations.

Full story at Decrypt.