Covering the intersection of marketing, customer experience and new technology.

Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

Ralph Lauren has partnered with the video game Fortnite to introduce a digital clothing and accessories collection within the Fortnite Item Shop and a physical capsule collection. 

As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the Stadium collection and the Polo Sport line from the ’90s, the brand is releasing two outfits for Fortnite on Saturday and the physical capsule collection was made available on its website on Wednesday.

Full story at Retail Dive.

Kansas City Royals Bring Augmented Reality to Home Games

Kansas City Royals Bring Augmented Reality to Home Games

Forever 21 Jumps Into Roblox

Forever 21 Jumps Into Roblox