What's Next is Everything

Covering the intersection of marketing, customer experience and new technology.

All tagged fashion

Eurovision, Dragons, and Red Bull: AR Filters Get a May Makeover

May 27

May 27 Eurovision, Dragons, and Red Bull: AR Filters Get a May Makeover

From Runway to Render: How Zalando’s AI Models Are Redefining Fashion Marketing

May 8

May 8 From Runway to Render: How Zalando’s AI Models Are Redefining Fashion Marketing

L’Oréal’s Gen AI Lab Speeds Up Beauty Content

Apr 18

Apr 18 L’Oréal’s Gen AI Lab Speeds Up Beauty Content

Puma’s AI-Generated Ad: A New Playbook for Creativity?

Mar 19

Mar 19 Puma’s AI-Generated Ad: A New Playbook for Creativity?

AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 AI in Ads: The Hits and Misses, According to Humans

Feb 14

Feb 14 Metaverse Marketing: The Top 5 Brand Plays Right Now

AR Filters Take Over: January’s Best Branded Activations

Feb 5

Feb 5 AR Filters Take Over: January’s Best Branded Activations

HUGO BOSS launches AI-generated models with video

Jan 27

Jan 27 HUGO BOSS launches AI-generated models with video

HIGHLIGHTS: November 2024

Dec 2

Dec 2 HIGHLIGHTS: November 2024

Jeremy Lockhorn

BOSS Unveils Immersive Holiday Shopping Experience

Nov 22

Nov 22 BOSS Unveils Immersive Holiday Shopping Experience

ThredUp's AI tools increase purchases and return visits

Nov 4

Nov 4 ThredUp's AI tools increase purchases and return visits

How Clarks is Using Roblox to Turn Gamers into Shoppers

Nov 1

Nov 1 How Clarks is Using Roblox to Turn Gamers into Shoppers

AdAge Top 5 Metaverse Moments - Oct 2024

Oct 14

Oct 14 AdAge Top 5 Metaverse Moments - Oct 2024

Examples, Tech News

4A's Noteworthy News - 19th Edition

Sep 30

Sep 30 4A's Noteworthy News - 19th Edition

Jeremy Lockhorn

Tech News, Research and data, Examples, Original

Puma sees GenAI personalization as DTC aid

Sep 30

Sep 30 Puma sees GenAI personalization as DTC aid

TAG Heuer launches Vision Pro app for Golfers

Aug 30

Aug 30 TAG Heuer launches Vision Pro app for Golfers

4A's Noteworthy News - 15th Edition

Aug 26

Aug 26 4A's Noteworthy News - 15th Edition

Jeremy Lockhorn

Tech News, Examples

4A's Noteworthy News - 14th Edition

Aug 19

Aug 19 4A's Noteworthy News - 14th Edition

Jeremy Lockhorn

Examples, Tech News

Depop and Selfridges are stitching AI analytics into second-hand fashion

Aug 9

Aug 9 Depop and Selfridges are stitching AI analytics into second-hand fashion