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Meta wants to use generative AI to create ads

Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year.

In an interview with Nikkei Asia, Meta’s CTO Andrew Bosworth, said the company expects to ship tools to create ads with AI that help a company make different images for different audiences.

“[I] expect we’ll start seeing some of them [commercialization of the tech] this year. We just created a new team, the generative AI team, a couple of months ago; they are very busy. It’s probably the area that I’m spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox,” Bosworth told the publication.

Full story at TechCrunch

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